What is Web 2.0

The key feature of WEB 2.0 design is simplicity. The idea is to present the user with information they are looking for through clean and clear design elements.Web designers worldwide have come to a consensus that simple design tends to be more effective in attracting and retaining a visitors attention. This key characteristic allows the user to surf a site more easily without having to jump around looking for the information. The idea is to provide for a calm easy surfing experience.

Some of the features of Web 2.0 designs are :-

Centered- page oriented layout
Centered oriented layout for websites are becoming more and more common in WEB 2.0 design styles. Earlier the idea was to have left oriented websites and cram as much of the information as possible within the viewing area of the page. However in recent times this has given way to the centered fixed width website with spacious design and white space being used liberally to provide a cluttered free look to a site.

Enhanced Look
WEB 2.0 design allows enhancement of look and feel of a page through uses of reflections, gradients, drop-shadow effects and 3D icons to create 3D style design elements. Used sparingly, these elements can greatly improve the look of a site.

Neutral, soft  background colors
White, soft background colors have become very popular in the WEB 2.0 design concept overtaking the more common intense designs of the past

Strong colors
Web 2.0 design uses strong vibrant colors to give a lively feel to the design of a website. These elements will be mainly buttons, icons or even small graphics to emphasis the look of a webpage.

Clear large distinctive text
Web 2.0 design is mainly concerned with presenting the information to the user clearly and cleanly. Therefore larger text makes it easier to convey information. The key concept in WEB 2.0 is to make the most important text on your page appear bigger. Clearly defined titles and sub categories and properly organized content is what WEB 2.0 is all about.

Some handy SEO Tips

1. Choose proper keywords for your website to get it optimized.

2. The Title and META tags should be different on every page of your website if you wish for most search engines to store and list them in the search results.

3. META tags are hidden code read only by search engine webcrawlers (also called spiders). They live within the HEAD section of a web page. There are actually 4 very important META tags you need to worry about. Meta tags specifying who the author is and what the site is about really isn’t important to the search engines that matter the most (i.e.: Google). The META tags you need to be the most concerned about are: content-type, robots, keywords, description.

4. Headings play an important role in organizing information, so be sure to include at least H1-H3 when assembling your page.

5. Creating sitemap for your website is essential.

6. Use alt attribute to describe your image with proper keyword.

7. RSS feeds and newsletter make a very useful contribution in seo.

8. Get link from other sites related to yours, search engine consider it as vote in your favour.